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ITAM Insights

3 Ways  Device Identification Technology Can Improve Your Service and Business

5 min. read
18/05/2023
By Nils Macharis
Three-Ways-Device-Identification-Technology-Can-Improve-Your-Service-and-Business

Over the past decade, the volume of devices connected to the corporate network has exploded. According to IDC, by 2025, there will be 55.7 billion connected devices worldwide. As most businesses adjust to a hybrid workplace, IT organizations struggle to keep track of the growing IT estate and the vulnerabilities resulting from employees accessing corporate resources remotely over potentially unsecured devices. To complicate things further, as business initiatives such as digital transformation and mobility continue to build momentum, there are exponentially more devices, software, and configurations to track, manage, and protect.

To respond to this rapidly changing environment, forward-looking businesses are implementing Device Recognition Technology to keep track of their expanding IT estate and enhance their product and service offerings. If you’re an MSP, VAR, Professional Services agency, or consulting organization, providing access to device data enables you to become a trusted advisor to your customers.

OEMs can leverage device data to innovate, scale, and get to market faster with products that meet customers’ needs. Integrating Device Recognition capabilities into your existing solutions enables you to leverage an always-accurate inventory and granular device data to enhance your product offerings. 

1. Strengthen Cybersecurity 

Network visibility is the first essential step in cybersecurity. Without visibility, there’s no way to know what devices are connected to the network at any point in time. Thanks to digital transformation, BYOD initiatives, and the trend toward the hybrid workplace, IT organizations grapple with a rapidly expanding technology estate fraught with vulnerabilities as employees access corporate resources remotely using personal and often unsecured devices. 

Moreover, endpoint devices – such as those in the home or mobile devices such as smartphones and laptops – are frequently the target of malicious activity. Remember, a ransomware attack happens every 11 seconds – if you don’t know what devices connect to your network, there’s no way to protect them!

Cyber companies can strengthen endpoint security by integrating solutions that provide complete visibility, control, and proactive defense. With the ability to discover and monitor endpoint devices, they can reduce risks by as much as 30%.

If an attack or security incident occurs, they can quickly and efficiently isolate the affected devices to stop the lateral spread. Solutions that deliver policy-based automation help prevent malware attacks and other malicious activity by automatically securing new devices as they connect to the network.

2. Optimize Customer Experience and Control  

Embedding Device Recognition Technology into product offerings provides an instant competitive advantage to network equipment manufacturers, enabling them to offer customers—whether businesses or consumers—far greater visibility and control over their networks. With Device Recognition Technology built in, routers can recognize and identify any device on the network and gather granular information that helps uncover vulnerabilities. This information can also optimize costs and performance across the network. 

Another way embedded Device Recognition Technology can provide a competitive advantage is by improving the customer experience. It enables you to deliver cutting-edge capabilities, such as load balancing, WiFi guest access controls, parental controls, AI-based security, and more. In the coming years, these features will separate the market leaders from the laggards as consumer expectations evolve. 

3. Improve Customer Service While Reducing Support Costs and Downtime

Device recognition is the foundation for providing customers with a user-friendly way to self-manage their WiFi set-up, troubleshoot WiFi issues, and understand their internet usage. Providing these self-serve features eliminates frustration around poor connectivity or performance issues and downtime while reducing the strain on your customer support team and freeing up those resources for product and service innovation. 

At the same time, Device Recognition Technology provides granular information about all devices on the network. So, if there’s an outage or incident, troubleshooting and mitigating the issue’s much faster and easier. With inventory and configuration data at their fingertips, service desk staff can be more efficient and productive and leverage up-to-date device information for data-driven decision-making.

50 Billion Devices and Counting

Lansweeper Embedded Technologies delivers Device Recognition and Identification capabilities to provide complete visibility across the growing and distributed technology infrastructure. We’ve identified over 50 billion IoT devices and more than 1 billion uniquely identified devices, and we perform millions of scans daily, adding to our ever-expanding crowdsourced data lake to identify the make, model, category, and operating system of any device. 

Our Device Recognition Technology creates a unique device fingerprint that’s encrypted and stored in Lansweeper’s database. Leveraging AI and advanced machine-learning techniques, it enriches device data with additional information – such as type, manufacturer, model, and OS – so you can monitor and protect any device — even those that briefly touch the network and would otherwise be invisible on a typical network scan.

Organizations can easily integrate Lansweeper’s proprietary Device Recognition Technology into their products using our SDKs and Cloud API or use our offline database and on-premise solutions to meet special requirements, for example, in government or other sensitive environments. 

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